How did the Top14 become rugby’s answer to the Premier League?

As news reports emerge of English rugby once again being in dire financial straits, while some URC teams continue to live on the edge of their means, a rival competition across the water offers a positive example. France’s Top14 has a lucrative TV deal, record crowds and a thriving second division.
How has France cracked the domestic rugby code, what is it about the Top14 which makes it commercially viable?
French rugby journalist James Harrington joins The Counter Ruck to talk through the league’s development, and to pick out what, if anything, other leagues can learn.
Produced by John Casey.